In the early 1970s, the only surfers on the planet who knew the name “Petacalco” were those who had been there. In that pre-Google Earth and social media epoch, The Code was adhered to. It was based on a simple verity: if a locale had been transformational for you, and you had put the hard yards in to get there and to learn it, to know it, why in god’s name would you broadcast the news, thus ruining the future experience not only for yourself, but for future adventurers?