How do you milk an ageing cash cow? One way is to breed it with a pedigree bull and hope it calves an equally remunerative offspring – which, figuratively speaking, is what CBS in America has done with their increasingly elderly ratings colossus The Big Bang Theory. Young Sheldon, the prequel that takes The Big Bang Theory's most popular character, Sheldon Cooper, back to his boyhood in 1989 Texas, has proved an instant success.
Almost exactly 20 years ago to the week, Eric McCormack, a 34-year-old jobbing Canadian actor best known for his role in the TV western Lonesome Dove, and 29-year-old New Yorker Broadway actress Debra Messing, who had played Jerry Seinfeld's girlfriend in two episodes of Seinfeld, auditioned for the roles of gay lawyer Will Truman and his BFF flatmate Grace Adler in an NBC sitcom to be called Will & Grace.
“That’s literally all it was”, says Anna Friel, brushing the back of her hand with her lips. The actress is demonstrating the kiss that launched a thousand newspaper column inches, not to mention her career - teenage lesbian Beth Jordache’s tentative puckering up with nanny Margaret in a 1994 episode of Brookside.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".