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Gil Barretto

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Yahoo DSP Ad Targeting Uses Amazon SageMaker To Reduce Operating Cost and Increase Audience Reach | Amazon Web Services

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By Jack Wang, Gil Barretto, Mecit Gungor, Suneel Joshi
| Amazon Web Services
Yahoo offers an omnichannel Demand-Side Platform (DSP) that gives advertisers top-notch technology, massive scale, access to premium supply, and trusted consumer relationships. Demand-side platforms are used in digital advertising to enable advertisers and agencies to purchase ad inventory from multiple ad exchanges and supply-side platforms (SSPs) through a single interface.
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