Gil Bashe
As seen in:
Medika Life,
Hello Monday with Jessi Hempel,
LinkedIn,
Medium,
MSN UK,
The Startup,
Medscape,
The Jerusalem Post,
Thrive Global,
Towards Data Science,
Forward
and
Covers:
Health Access and System; Health Innovation; Health Equity; EcoHealth; Climate Change
Connecting the dots to uncover and cultivate cognitive connections that ignite life-saving transformations. Championing #lifescience #climatetech #digitalhealth
Articles by Gil Bashe
Tom Lawry’s AI in Health Asks the Question Leaders Need to Answer
Tom Lawry’s second edition of AI in Health arrives at precisely the moment health leaders need it. Artificial intelligence is moving from promising demonstration to operating reality, and Lawry asks the question that matters most: Are health organizations prepared to lead what comes next? That question makes AI in Health: A Guide to Winning in the New Age of Intelligent Health more than a book about technology.
Tom Lawry’s AI in Health Asks the Question Leaders Need to Answer
Tom Lawry’s second edition of AI in Health arrives at precisely the moment health leaders need it. Artificial intelligence is moving from promising demonstration to operating reality, and Lawry asks the question that matters most: Are health organizations prepared to lead what comes next? That question makes AI in Health: A Guide to Winning in the New Age of Intelligent Health more than a book about technology.
Healthy Indoor Air Is a Global Public Health Imperative
People spend approximately 90 percent of their lives indoors, making the air within homes, schools, workplaces and health care facilities one of the most persistent influences on human health. However, indoor air remains among the most consequential and underrecognized public health issues worldwide. Household air pollution alone contributes to an estimated 2.9 million premature deaths each year. That devastating figure captures only one part of the burden.
Healthy Indoor Air Is a Global Public Health Imperative
People spend approximately 90 percent of their lives indoors, making the air within homes, schools, workplaces and health care facilities one of the most persistent influences on human health. However, indoor air remains among the most consequential and underrecognized public health issues worldwide. Household air pollution alone contributes to an estimated 2.9 million premature deaths each year. That devastating figure captures only one part of the burden.
10 Things Health Leaders Need to Consider About AI Now
Artificial intelligence moves quickly. Wisdom often takes longer to catch up. That may be why a conversation from the HIMSS 2026 mainstage remains on my mind months later. Amid thousands of pilots, predictions and promises about AI, three health leaders brought something valuable to the conversation: ethics and experience.
AI May Become Better at Medicine. It Must Never Become Better Than Humanity.
AI May Become Better at Medicine. It Must Never Become Better Than Humanity. On Christina Farr’s Lifers podcast, Dr. Ezekiel Emanuel and Dr. John Whyte confront a question medicine can no longer avoid: What happens when AI becomes better than doctors at some of their most important tasks? The answer may depend on remembering that medicine is more than what we know. It is how we care.
The Hidden “Friction Tax”
Health innovation loves the language of efficiency: faster, smarter, automated, digital, self-service and AI-enabled. Those words open doors to opportunity because they promise to make health work better for the people who deliver and receive care.
Innovation Must Own the Friction It Creates
Health does not suffer from a shortage of ideas. Every day, scientists, engineers, clinicians and entrepreneurs create medicines, devices and technologies intended to diagnose disease earlier, guide treatment, accelerate research, reduce administrative costs and help people better understand and manage their health. The commitment is extraordinary. The science is astounding.
Women’s Health Has Entered the Era of Scale. Now Capital Must Catch Up With Care
For decades, women’s health was treated as a collection of specialty concerns rather than an essential part of the global health economy and comprehensive care. Fertility sat in one corner, menopause in another, while cardiovascular disease, autoimmune conditions, endometriosis and maternal health competed separately for research attention, investment and clinical urgency. Women never experience their health that way.
The Friction Between Innovation and Experience
A short LinkedIn video of Steve Jobs recently caught my attention because it speaks directly to one of the most important disciplines health-sector entrepreneurs must master. Jobs was not talking about hospitals, clinical workflow, artificial intelligence or digital health. He was talking about where innovation must begin, not with technology, but with customer experience. His point was simple and demanding. You cannot start with the technology and then figure out where to sell it.
Abu Dhabi’s Biotechnology Ambition Comes into Focus at BIO 2026
At every BIO International Convention, there are countries seeking investment, regions promoting research capabilities, and economic development organizations hoping to attract attention. Abu Dhabi’s presence at BIO2026 felt different. Its leaders were visible throughout the convention, participating in discussions on biopharma innovation, precision medicine, artificial intelligence, investment, genomics and policy. Partnership announcements emerged throughout the week.
From scientific discovery and clinical research to manufacturing and market access, the next era of biotech innovation may belong to ecosystems that collaborate rather than compete.
At HLTH Europe, the Most Important AI Story Was Happening Beyond the Headlines
Artificial intelligence was impossible to miss at HLTH Europe in Amsterdam. It appeared on the main stage, throughout the agenda, across the exhibition floor, and dominated conversations among providers, researchers, investors, entrepreneurs, and policymakers. Much of the public discussion around AI continues to focus on familiar names such as OpenAI, Gemini, Copilot and Perplexity.
At HLTH Europe, BBC StoryWorks Shines a Light on Women’s Health and the Challenge of Navigating Care
Conversations about women’s health are not new. Researchers, clinicians, patient advocates and policymakers have spent decades drawing attention to disparities in care, gaps in research and the unique challenges women face throughout their health journeys. However, many of those concerns remain remarkably familiar across health systems worldwide.
At HLTH Europe, Briya Opens No-Cost Access to AI-Powered Research
As HLTH Europe opens this week in Amsterdam, bringing together health leaders, innovators, investors and policymakers from around the world, health technology company Briya is making a significant bet on the future of medical research.
Health AI Faces a Human Test
At the Digital Health & AI Innovation Summit, two connected books and one fireside conversation returned AI to the question that matters most: who is health innovation meant to serve? Health care is not short on ideas. It is not short on innovation, intelligence, technology or ambition. What it risks losing is focus on why those ideas matter and who they are meant to serve. That concern shaped a fireside conversation with Tom Lawry at the Digital Health & AI Innovation (DHAI) Summit.
Why Israeli life-saving health tech stumbles in the U.S.
Opinion As health systems face mounting operational pressures, Israeli innovators must prove not only that their products work, but that they fit seamlessly into clinical and organizational workflows. 10:21, 04.06.26 Israeli health innovators have learned the U.S. reimbursement challenge. Now they must solve the institutional friction that determines whether health systems adopt what works.
Health Innovation Has a Friction Problem
The health care sector has entered one of the most innovative periods in modern history. Breakthrough medicines are transforming the care of obesity, diabetes, oncology and rare diseases. Artificial intelligence is reshaping drug development, diagnostics, workflow management and clinical decision support. Digital health platforms promise personalized medicine at scale, while remote monitoring and predictive analytics continue redefining what is possible.
Rebuilding Trust in Pharma
Reputation is not something that happens. It is built over time when words and actions align. It is the outcome of respect earned, not declared in campaigns or statements. It forms through experience, shaped by what people come to believe about an industry based on how it behaves and responds when it matters most. There was a time when pharmaceutical companies ranked among the nation’s most admired businesses, advancing science while improving lives in ways people could understand.
The Value of Health AI Conferences Is No Longer the Stage. It’s the Hallway Conversation
The health conference landscape is crowded with large stages, polished presentations and headline speakers whose insights shape the future of medicine, technology and care delivery. There is undeniable value in those gatherings. They create visibility, attract investment and help define priorities. Yet many attendees quietly leave with the same frustration. Access to ideas is plentiful. Access to the people behind those ideas is far harder to secure.
Atlantic City Between Seasons: Demand Is Proven. Sustainability Is the Test
Atlantic City Between Seasons: Demand Is Proven. Sustainability Is the Test A boardwalk walk reveals a deeper economic truth: diversification and inclusion determine whether success endures beyond the peak and across the people who depend on it. Press enter or click to view image in full size Photo by Ashley Levinson on Unsplash I began my walk just north of the casinos, Steel Pier and beach shops that line the southern stretch of the Atlantic City boardwalk.
The Moments That Shape Us: Why Life and People Matter Most
There are moments in life that do not announce themselves as defining. They arrive without warning, without invitation, and yet they leave an imprint so deep that they shape everything that follows. Many of us come to understand our life’s work not in boardrooms or briefing documents, but in those moments when life feels most fragile, when uncertainty presses in and when the value of each human breath becomes unmistakably clear.
Healthcare PR Firms Suffer 1.6% Decline in '25
Economic uncertainty, rising costs and a challenging political environment hit the healthcare PR sector hard in 2025 as the top 50 firms combined for a 1.6 percent decline in fee income to $757,393,014, according to O'Dwyer's ranking of healthcare public relations firms for 2026. That lackluster performance compares to a 3.8 percent income gain in 2024 and a 2.6 percent increase in 2023.
The Moments That Shape Us: Why Life and People Matter Most
The Moments That Shape Us: Why Life and People Matter Most The Genesis of Healing the Sick Care System: Why People Matter Press enter or click to view image in full size Photo by Nihar Reddy Jangam on Unsplash There are moments in life that do not announce themselves as defining. They arrive without warning, without invitation, and yet they leave an imprint so deep that they shape everything that follows.
“The Borrowed Mind” – Reclaiming Thought in an Age That Wants to Do It For Us
In The Borrowed Mind: Reclaiming Human Thought in the Age of AI, John Nosta steps into that quieter, more consequential space. This is not a technical manual, nor a manifesto driven by fear or exuberance. It is something rarer. It is a meditation on cognition itself, on how human thought is being reshaped in real time, and on what we risk losing if we fail to notice. Early in the book, Nosta writes, “The solved can never touch the whole.” That line lingers. It captures the essence of his argument.
AI Can Write the Words. It Cant Carry the Consequence
So God created humankind in the divine image, in the image of God they were created; male and female, they were created. Genesis 1:27 Theres a humility in this verse that deserves attention. Humanity isnt the source; were created in Gods image, a reflection of something greater. Our ability to reason, create, care and imagine isnt self-originating. Its derived, shaped through experiencesgood and difficultand expressed through judgment.
AI Will Not Fix Health Care – Leadership Might
There is a moment at the HIMSS Global Health Conference when the conversation shifts. It moves away from what artificial intelligence can do and toward how it is already being used. Not in controlled pilots or planned rollouts, but in real time, by countless clinicians making decisions under pressure. Artificial intelligence is no longer a future state. It is present, embedded and influencing care before many organizations have fully decided how it should be governed.
People & Planet United Global Health & Purpose Summit
On Monday, May 4, 2026, as part of New York City Health Innovation Week, 1BusinessWorld, in partnership with FINN Partners, HITLAB and Galien Foundation, will present the Global Health & Purpose Forum 2026, a day of virtual conversations bringing together business leaders, innovators, policymakers, and civil society to explore ideas and solutions at the intersection of human health, sustainability, and responsible leadership.
HIMSS 2026: Artificial intelligence finds its human balance
HIMSS 2026 hums with a familiar energy. Demonstration screens glow with dashboards and predictive models. Crowds gather around booths where engineers translate clinical complexity into algorithms. Artificial intelligence dominates the conversation – almost every conversation. Something important has shifted this year as more than 30,000 gather to discuss health technology, wow.
From AI Excitement to Execution: Why Health Leaders Must Now Master the “How”
Artificial intelligence is advancing in health care faster than almost any other technology in modern medical history. According to research from McKinsey & Company, artificial intelligence could generate as much as $100 billion annually across healthcare systems worldwide, through improved clinical decision support and workflow efficiency, as well as advances in drug development and population health analytics.
How Transactional Medicine Threatens the Future of Your Health
Patients rarely describe healing in technological terms. They speak instead about whether someone listened, if their physician remembered them and how their concerns were understood in context. Being heard is a tipping point for establishing trust, and trust shapes when patients seek care, what they disclose and how faithfully they follow guidance. That relationship becomes the foundation upon which every diagnostic and therapeutic decision – and perhaps future advances – rests.
India: The Growing Focal Point for Health Innovation
India is no longer simply a market to watch. It is a nation shaping the future of global health innovation, a destination for investment, collaboration in science, and a proving ground for scalable health solutions. For multinational health and life sciences companies, India represents something rare in today’s fragmented global landscape: a convergence of population scale, policy evolution, scientific capability and digital transformation. The country’s trajectory has been building for years.
Head, Heart and Gut in the Age of Intelligent Machines
Theres no shortage of business media and trade commentary suggesting that artificial intelligence will replace people. The narrative is familiar. Machines are faster; they process more information. They dont tire and dont require benefits. Generative AI writes, analyzes, predicts and produces at scale. For organizations under pressure to move quickly and do more with less, the appeal is clear. History tells a different story. Technology rarely removes the human role. It reshapes it.
Who Will Direct Patient Care: Physicians or Technocrats?
Not long ago, a physician’s most powerful instrument was not a machine, an algorithm, or a digital platform. It was presence. Listening with intention. Judgment shaped by experience and compassion. Today, as medicine is being reshaped by artificial intelligence, predictive analytics and digital systems, technologies are advancing at remarkable speed.
Why Healing Still Begins with Relationship
When I discuss with audiences, I expect nods of recognition acknowledging the mess and the hopelessness so many experience within today’s health system. I anticipate questions about what to do next and how to navigate a system that often feels stacked against both patients and professionals. What emerges instead are frequent requests for me to read passages aloud. When I read stories that appear throughout the book, the room becomes pin-drop silent. Not uncomfortable, but attentive.
Conversations that shape health industry strategy
By Gil Bashe, chair global health and purpose at FINN Partners and Health Tech World correspondent In the days following JPM Healthcare Week, one pattern comes into focus with unusual clarity. The important work of building corporate brand and societal value does not stop when the panels conclude or the last slide is shown. Nor does it suddenly begin only after hours. What changes is the nature of the executive responsibility to lead and lean into the market. The formal meetings matter. Immensely.
The Best Dating Game in Health Innovation Happens Just Off the Main Stage
Every January, San Francisco undergoes a transformation. For one week, the city shifts into high gear for the life sciences sector, becoming a dense, walkable ecosystem of ideas, innovation and deal-making. J.P. Morgan Healthcare Week is the catalyst.
Biotech Showcase at 18: The Other Center of Gravity
Every January, San Francisco becomes a temporary capital of global health innovation. The pilgrimage is familiar. Leaders from biotechnology, pharmaceuticals, finance, policy, and technology arrive with packed calendars and sharpened priorities, drawn by the gravitational force of the JP Morgan Healthcare Conference (JPM).
A Human-Centered Blueprint for Fixing What Medicine Forgot
A new book from FINN Partners chair global health and purpose Gil Bashe call for leaders across the health, life sciences, technology and policy ecosystems to rethink how care is designed, delivered and experienced. Healing the Sick Care System: Why People Matter (coming out February 1 from Thought Leader Press), says that the current system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Crisis As Strategy: Why Reputation Is the Path to Resolution
Crisis management is too often misunderstood as a test of tactical agility. What to say, when and how to say it. That framing isnt only incomplete, but its also dangerous. A crisis isnt primarily a communications challenge, nor is it simply a legal exposure to be minimized. Its a defining leadership moment when trust is tested across every stakeholder relationship that sustains an organization. How leaders navigate that moment determines whether a crisis ends with their reputation intact or tainted.
From Bread to Barriers: When Health-Care Access Becomes the Crime
Les Misérables was never truly about bread. Bread was the spark, hunger the condition, and desperation the predictable outcome of a system that was either unable or unwilling to account for context. Jean Valjean’s crime was survival. His punishment was rigidity, masquerading as moral order. Victor Hugo’s enduring insight was not that laws are unnecessary, but that systems lose legitimacy when they refuse to acknowledge the human circumstances that move through them.
When Giants Merge: What Happens to the People Who Built Them?
LinkedIn respects your privacy LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy. Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings.
Digital storytelling will decide if the world is ready for Israeli climate tech
Microsoft Cares About Your Privacy Microsoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
How Israeli technology can lead the climate change fight
Jerusalem Post/Opinion Digital storytelling will decide if the world is ready for Israeli climate tech - opinion Innovation alone does not bridge the gap between what founders create and what decision-makers choose to purchase.
The Climate Tech Paradox: Innovation Surges, But Who Pays?
Climate tech stands at a defining crossroads of success. On one side are the innovators protecting the essentials of human survival: clean water, breathable air, fertile soil. On the other side are companies developing technologies that keep the modern, data-driven economy functioning, such as renewable energy for manufacturing, cooling systems for massive computing structures, sustainable materials for global shipping, and next-generation energy storage. Both groups are indispensable.
AISAP Rural Health Breakthrough in Ghana is a Blueprint for Solving Cardiology Deserts
Access to cardiac care remains one of the most pressing, yet overlooked, crises in global health. In the United States, nearly half of all counties have no practicing cardiologist. In rural regions, that number climbs to a staggering 86 percent. The consequences are predictable yet devastating: delayed diagnoses, missed opportunities for early intervention, and rising burdens of heart failure and valvular disease. Heart disease remains the #1 killer of people in the world.
Turning PTSD into a Purposeful Superpower
Purpose and Social Impact: championing content that advances people’s and the planet’s well-being and sustainability. Content on this platform is non-promotional and may not be monetized by authors. Maintained by FINN Partners, the platform supports independent voices. Looking to Veterans Day, we honor those who transform trauma into purpose and continue to serve with impact. Press enter or click to view image in full size Warfare changes the world and those who fight its battles.
SNAP at Risk: What a Shutdown Means for Health and America’s Social Contract
When Federal systems stall, people’s lives don’t pause. The government shutdown has threatened the Supplemental Nutrition Assistance Program (SNAP), the nation’s largest anti-hunger initiative and one of the unsung pillars of public health. Courts have ordered the administration to keep benefits flowing using contingency funds, but those reserves fall far short of what’s needed.
Purpose Isnt a LuxuryIts a Growth Engine
When economic headwinds hit, whether from shifting markets or unpredictable policies, companies start cutting. Budgets tighten. Nice to have becomes not now. Too often, purpose-based communications are treated as expendable when, in fact, theyre essential. Thats a costly mistake. When markets contract, beliefnot spreadsheetsdrives recovery. Belief serves as the invisible bridge between purpose and performance; its what transforms mission statements into operational behavior.
GUEST COMMENTARY - Planting Kindness in the Health Ecosystem
The PinkSocks Movement, Rooted in Connection Photo: Gil Bashe with PinkSocks founder Nick Adkins In today’s hyper-connected health ecosystem—teeming with data, diagnostics, and digital tools—it’s easy to forget what drives real change: human connection. That’s why Nick Adkins’s PinkSocks1 movement is so essential and inviting. Like a modern-day Johnny Appleseed, Nick plants seeds of empathy, gifting bright pink socks as an invitation to pause, connect, and heal.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Gil
Contact Gil, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack