O'Dwyer's PR News

Joele Frank represents LXP Industrial Trust as the logistics giant agrees to be acquired by Brookfield Asset Management and the Canada Pension Plan Investment Trust for $5.2B in cash. LXP is one of largest owners of warehouses and logistics facilities in the US. Its 108 properties across the Sunbelt and Midwest contain about 53M sq. ft. of space.

The Estée Lauder Companies names Madeleine Boyd SVP, global brand communications. Most recently, she served as global SVP, beauty & wellness at Together Group,a collective of creative consultancies, marketing and digital production studios. She was previously an SVP at luxury communications agency Karla Otto. In her new position, she will will establish and lead a newly integrated global brand communications team.

Teneo Strategy has a six-month $3.9M pact to prep Türkiye for the the United Nations climate change conference that it will host at Antalya from Nov. 6 through Nov. 30. The firm will provide the Ministry of Environment, Urbanization and Climate Change of the Republic of Turkiye with an overall communications strategy.

AI cant make it all on its own. It needs a little help to succeed in the marketplaceand strong communications can be key to that success. According to a new study from Gregory, companies that can communicate their AI strategies effectively have a significant edge when it comes to financial performance.

Leslie Gottlieb, who had a long history of helping nonprofits and charitable organizations tell their stories, passed away on July 15. She was 82. Since 2017, Gottlieb had headed up LG Strategic Communications, which provided a wide range of marketing, digital and communications services. She also served as 2019 president of the Public Relations Society of America. Before starting up LG, Gottlieb was director of marketing and communications for the Jewish Child Care Association.

PAN adds invoice lifecycle management platform Basware to Its client roster and PANBlast, the agencys division dedicated to emerging B2B SaaS and AI brands, picks up ChrurnZero, which consolidates product, CRM and engagement data into one workspace. PAN will support Basware with integrated PR, original research and executive thought leadership, leveraging proprietary data to provide timely points of view extending across media relations and executive platforms.

PAN adds invoice lifecycle management platform Basware to Its client roster and PANBlast, the agencys division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero, which consolidates product, CRM and engagement data into one workspace. PAN will support Basware with integrated PR, original research and executive thought leadership, leveraging proprietary data to provide timely points of view extending across media relations and executive platforms.

Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance. The agency says that the addition of AdSkate's proprietary AI technology and talent will provide clients with deeper insights into advertising effectiveness, creative performance, and audience engagement.

Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance. The agency says that the addition of AdSkate's proprietary AI technology and talent will provide clients with deeper insights into advertising effectiveness, creative performance, and audience engagement.

Jenn Kettnich, who has more than 15 years of financial communications experience, has joined Liftoff Mobile as VP-investor relations following completion of its recent IPO. She goes to the Redwood City, CA, performance marketing company from Mattel, where she served as VP and head of IR, leading the company's engagement with analysts and institutional investors.