Home secretary Amber Rudd has claimed social media companies have a “moral duty” to tackle child sexual exploitation. Ahead of plans to visit counterparts in the US government in Washington this week, Rudd wrote in the Sun on Sunday tech giants need to go “further and faster” to tackle abuse and keep young users safe. According to Rudd social media platforms and online technology have made “vile child sexual abuse content vastly easier to find”.
Toys R Us has unveiled a Pixar-esque Christmas campaign with brand ambassador Geoffrey the Giraffe the star of the show. Unlike previous efforts, this year’s campaign doesn’t follow a family visiting a Toys R Us store but instead features Santa alongside Geoffrey. “Animated graphics are highly advanced, and we felt Geoffrey deserves to reach the hearts and minds of a brand new generation in a new, modern format,” said Mike Coogan, Toys R Us marketing and e-commerce director.
Starbucks has signalled the start of the festive season claiming “the cup is just the beginning” in an inclusive ad push. Marking 20 years since Starbucks launched its first seasonal cup, the 2017 iteration has been described as “an ode to the years” by the brand’s executive creative director Leanne Fremar, with coffee fans encouraged to create unique designs colouring in the cups’ white space.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".