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With increasing competition both in person and online, businesses have found a need to improve the customer experience throughout each transaction. Customers grow to expect a custom experience tied to their shopping habits, preferences and demographic information. If companies cannot provide it in every communication, the customers may go elsewhere for a more personal experience.
A seismic wave is rumbling through the workplace with AI and automation actively transforming employee productivity and reshaping operations. And document generation and customer communications are already feeling the effects. While AI offers impressive capabilities, humans bring qualities — such as empathy, creativity, and critical thinking — which are essential for optimizing customer communications and achieving business goals.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
