Black Friday is both an adrenaline- and blood-pressure-raising annual event as shoppers stampede their local malls and favorite websites in search of the best bargains of the year. Thirsty to save money, most shoppers follow the breadcrumb trail of advertised discounts and deals — but do those ads screaming 50% or 75% off actually reflect good value? How do you know if your 55-inch LED smart TV is really a better deal at Kohl’s versus Best Buy?
Lace up your comfortable shopping shoes because this year’s Thanksgiving and Black Friday deals are looking pretty sweet. While these “doorbuster” offers often sound better than they really are, deal watchers are anticipating some solid discounts this season — if you know where to look.
Looking for a hot holiday outfit but don’t want to drop major coin on something you’ll wear only once? While you have many ways to avoid paying full price on designer clothing — more on that below — there are important cautions to keep in mind as you browse fancy duds on deep discount. First step: Understand how the system works. Two popular shopping destinations for designer bargain hunters are T.J. Maxx and Marshalls, where shoppers can save anywhere from 20% to 60% off regular retail prices.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".