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Ginny Roche-Kelly on Muck Rack

Ginny Roche-Kelly

As seen in: Engage for Good
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Why Nonprofits Are Learning Consultative Sales to Win High-Impact Corporate Partners

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By Ginny Roche-Kelly
| Engage for Good
Consultative sales, also known as needs-based selling, is an approach where relationship managers act as advisors rather than traditional salespeople. The goal is to unlock more value for both the nonprofit and the corporate partner, making the long-term relationship the priority over a single transaction.
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