Gisele Navarro

At NeoMam, we take great pride in the work of our team. Since 2011, we’ve launched more than 3,000 creative campaigns, many of which have crossed the line between online and offline: our work is currently touring the world as part of an exhibit from the V&A museum and you could buy our creations in the form of prints at the Frank Lloyd Wright Foundation, or online in the form of collectible silver coins. However, as a digital-first business, the fruits of our labour mostly live and die on the web.

Sixteen months have passed since we showed you how Google’s algorithm was killing independent websites by favoring big media publishers that were to sell you bad products. Since then, Google enforced a new spam guideline called “site reputation abuse” by removing entire sections of major websites from their search index… at least for a few months.

HouseFresh is a completely independent site. We have no direct association or special relationship with any of the manufacturers or companies we cover. Our opinions and analyses are the product of our data-led tests and our many years of experience reporting on the air purification industry and the air quality technology space. The media have increasingly covered the state of our air since the start of the COVID-19 pandemic in 2020 and the rise in wildfires worldwide.