Articles by Glen Allsopp
69% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)
By Glen Allsopp Head of Marketing Strategy & Research at Ahrefs September 30, 20266 min read For the second year in a row, we've surveyed marketers to understand the impact AI is having on all aspects of content marketing. 301 respondents shared what they're using AI for, how it affects their productivity, their favorite tools, and more.
Analysis: Reddit Appears in 83.9% of Google’s Discussions and Forums Results
By Glen Allsopp Head of Marketing Strategy & Research at Ahrefs August 27, 202611 min read Our recent analysis of 145M US Google search results found the 'Discussions and forums' feature present in 16.93M (11.7%) of them. The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances.
How to Choose the Best Prompts to Monitor Your AI Search Visibility
Now that Ahrefs users can track AI visibility for the exact queries they care about, many people are wondering which terms they should monitor. After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also less consistent than organic search results, with both brand recommendations and cited URLs changing from one minute to the next.
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next leading AI-first platform, Perplexity. Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in its responses?
15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing brand and want to find eCommerce stores ranking well for the types of products you’ll sell— a common goal before reverse-engineering what makes them successful.
The State of SEO in 2025
Negative I recently analysed the search traffic to hundreds of sites owned by Digital Goliaths such as Hearst, Vox Media, CondΓ© Nast, Future, The Arena Group, Ziff Davis, Dotdash Meredith and Internet Brands. Specific websites of theirs you're likely familiar with include Cosmopolitan, GQ, Elle, Esquire, Wired, The Verge, Tech Radar and countless more.
December 2024 Income Report
Written by Glen Allsopp | 40.6K We're back for our third ever income report, with exclusive revenue numbers and dozens of insights on the startup landscape. In an age of AI and marketing dictated by algorithms, I’m obsessed with which online businesses continue to thrive. I spend countless hours each month going through earnings reports and funding rounds to find trends and discover success stories to help with your own journey.
The Sites Dominating Google's Top Stories SERP Feature in 2024
Written by Glen Allsopp | 37.2 K Followers +552 this month In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights I aim to share, as Detailed teamed up with News SEO platform NewzDash to analyse their exclusive research.
Detailed Q4: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI and countless algorithm updates, and as someone with sites, clients and students reliant on search traffic, it’s crucial to know what’s working and whose thriving.
Detailed Q3: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI and countless algorithm updates, and as someone with sites, clients and students reliant on search traffic, it’s crucial to know what’s working, whose thriving and how Google changes impact different industries.
The Discussion Forums Dominating 10,000 Product Review Search Results
Written by Glen Allsopp | 40.7 K Followers +322 this month In a July 2024 analysis of 10,000 keyphrases where product reviews rank highly, Google’s ‘Discussions and forums’ SERP feature was present in 7,085 of them. An 8% decrease compared to the 7,702 they were present in during February 2024. Reddit was once again the most dominant brand in the results by far, but that’s only scratching the surface of what I set out to discover. I wanted to know: Can new forums rank well?
Detailed Q2: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
Welcome to Detailed Q2: Our second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI, and as someone with sites, clients and students reliant on search traffic, it’s crucial to know what’s working, whose thriving and how Google changes impact different industries.
The State of Content SERPs: A 250,000 Keyword Analysis
I recently analyzed 250,000 English-language search results, primarily to answer a specific question: Do sites owned by large media companies attain more first-place rankings than independent webmasters? And if so, just how dominant are they? After weeks of full-time work I have the answers I was looking for, and initially they were more surprising than I imagined.
Detailed Q: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
Welcome to Detailed Q: A brand new report where I share insights from the companies dominating search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI, and as someone with sites, clients and students reliant on search traffic, it’s crucial for me to know what’s working, whose thriving and how Google changes impact different industries.
The $122Bn SEO Industry: 30 Success Stories (with Revenue Numbers) for 2023
With the SEO industry expected to generate $122 billion in revenue by 2028, who is actually making that money, and are there opportunities for those of us with the necessary skills to get a slice of the action? These are the questions I looked to answer with this in-depth report on the most successful companies in the space.
This Review Site Founder Made $3.8M in 12 Months: An In-Depth Interview
His review sites made it on the Financial Times’ 1,000 fastest-growing businesses in Europe for 2022. With just 6 employees, he recorded annual revenues of €3,646,507 (or ~$3.8M USD). That was up 361% from just three years prior. When I saw he was already following me on Twitter, I knew I had to reach out and see if he was willing to answer some questions about his success.
Get the SEO Secrets Our Industry-Leading Clients Pay Us to Find
Written by Glen Allsopp | 33.2K Followers +452 this month In an analysis of 10,000 search results populated by sites promoting products as an affiliate, the youngest ranking domain was just 31 days old. Three brands control 40 of the top 100 domains overall, and the fifth most popular domain extension was .co, just ahead of .io and .digital.
13 Advanced Link Building Strategies You (Probably) Haven't Used
Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in their sidebar (sorted by most comments), it seems that’s no longer the case. But what if it was? What if you could analyse any blog and see which of their articles have the most comments, in order?
Keyword research in 2019: Modern tactics for growing targeted search traffic – TechCrunch
Glen Allsopp Contributor Glen Allsopp is the founder of Detailed.com, an SEO consultancy and newsletter focused on actionable tactics to grow search traffic. He also tracks successful online startups at Gaps.com. In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to organic search engine traffic to grow their reach.
Advanced Chrome Bookmarks for SEOs: A Detailed Guide
These Chrome bookmarklets are going to save you a ton of time with your day to day SEO work. “20 of the most important SEO blogs online” “complete with handy guides explaining how you, too, can get in on the gold” Today I’m going to share the Google Chrome bookmarks that save me a lot of time in my day to day SEO activities. Some of them are used multiple times per hour while others only come in handy once per week, but they’re all essential in helping me do my job efficiently.
I Bought Guest Post Links from The Hoth: A Detailed Review
“20 of the most important SEO blogs online” “complete with handy guides explaining how you, too, can get in on the gold” Update: June 22nd, 2022. We’ve updated The Hoth’s most recent revenue figures. This is my fourteenth year as a practitioner of SEO and in that time I’ve seen a lot of tactics come and go when it comes to link building.
Expired Domains for SEO: Generating Up to $35K/m With An Affiliate Site
“Hey Glen. My name is Suumit and I wanted to share a case study of how I launched an Amazon affiliate site from scratch and hit $28,000/m in just eight months.” I didn’t know who Suumit was or how he got my Skype ID, but if you’re going to message me out of the blue, that’s the kind of introduction that will get my attention. Three days later he shared the website in question and some of the strategies behind growing it so quickly.
Advanced Keyword Research: Four Tactics You're (Probably) Not Using
“20 of the most important SEO blogs online” “complete with handy guides explaining how you, too, can get in on the gold” Around 12 months ago I had a lightbulb moment when it comes to keyword research. I devised a simple concept that would, in theory, allow me to find the most searched for keywords in any niche where Google are favourable towards ranking new websites and pages. I started testing the concept on a small scale, using free tools, and the initial results were honestly incredible.
15 successful CEOs share the one business book they think everyone should read
We've spent more than two months gathering insights from CEOs across a variety of industries to learn more about their daily schedules. From what time they wake up, how often they workout and what they do in their downtime, we've been able to paint a picture of the structure that business leaders follow.
How to Find the Date Google Associates to Any URL (and Why You Need to Know)
I’ve been involved in SEO for 12 years now and in that time search engine results have dramatically evolved. What were once 10 blue links on a search engine results page (SERP) now contain product carousels, map listings, answer boxes, and more. While it’s important to learn how to get your site included in newer sections like featured snippets, there’s one aspect of search results I’ve focused on more than any other: Freshness.
#FakeLinks: This Is the Future of Link Building
What I’m about to share is going to be more popular than guest posting or utilising private blog networks to improve search engine rankings in 2018. It’s not a tactic I created myself. Nor is it one I’ve only just discovered. I’ve followed its increasing usage throughout 2017, and now it’s finally time to write about it. While there are certainly ways to employ the tactic legitimately, you can probably guess from my headline that it’s being used in ways I can only describe as unethical.
How 16 Companies are Dominating the World’s Google Search Results (2024 Edition)
In the Academy Award-nominated Food Inc, filmmaker Robert Kenner reveals how the extensive range of products we see on supermarket shelves is actually controlled by just a handful of companies. Today I’m going to expand on my research into how the seemingly diverse list of websites in Google search results are often owned by just a few brands, and exactly what you can learn from those brands in question.
How to Become an A-List Blogger
If I asked you to define what an A-list blogger actually is, what would you say? I’m sure the usual thoughts like “thousands of subscribers,” “lots of comments,” and “large influence” come to mind. While these may be things that many of us agree on, they aren’t really about the blogger, they’re about the blog. Yet it’s the writers behind the blog that position it at the top of an industry and gain so-called “A-list” status.
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