Loren Baker on Muck Rack

Loren Baker

Los Angeles
As seen in: Search Engine Journal, LinkedIn, Forbes, Entrepreneur, Intuit QuickBooks, Business 2 Community, Small Business Trends, Contently, The WordStream Blog, Business.com, Copyblogger and
Founder @sejournal X @fdgtl . Basketball Dad. Ravens Fan.
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Articles

Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality

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By Matt Southern Verified, Loren Baker, Kevin Henrikson
| Search Engine Journal Verified
The extra outbound clicks that websites get when Google’s AI Overviews are removed seem to be of similar quality to the clicks with the AIOs still included. This finding comes from an updated, randomized field experiment, which showed a 39.8% decrease in organic clicks when the summaries are shown. Researchers Saharsh Agarwal and Ananya Sen revised their working paper to include new analyses of click quality, treatment switches, and query types.
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OpenAI Hiring Points To Image & Video Ads Coming To ChatGPT

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By Matt Southern Verified, Loren Baker, Kevin Henrikson
| Search Engine Journal Verified
OpenAI is seeking engineers to develop new image, video, native, and conversational ad formats for ChatGPT, moving beyond the standard sponsored unit tested since February. Three listings on OpenAI’s careers page, first surfaced by Digiday, describe building ads across text, image, video, native, conversational, and interactive surfaces, all within OpenAI’s new monetization team. More formats would give ads a bigger presence in ChatGPT, raising the stakes for the organic mentions brands rely on.
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Habitual Publisher Traffic Is Collapsing

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By Harry Clarkson-Bennett, Loren Baker, Kevin Henrikson
| Search Engine Journal Verified
AI has been public enemy No. 1 for at least two years. As the early wave of excitement wore off, people realized the content we, as SEOs and publishers, had spent years flooding the internet with was being used to make the richest even richer. We cannot deny the open web is changing – AI bot traffic grew 187% from January to December 2025, while human traffic grew just 3.1%.
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