Goizueta Effect

This fall, Stanford University published an update to the World’s Top 2% Scientists, a prestigious worldwide ranking of researchers for their career-long impact. Nine faculty members of Goizueta Business School made the list. The study identifies the world’s leading researchers and encompasses standardized data on citations, h-index, and a wide range of bibliometric indicators.

From Barbie to Dove and Dasani to Sephora, brands are constantly shifting to reflect their markets and make their customers feel seen. Emory University's Goizueta Business School Professor Omar Rodríguez-Vilá joins to discuss the power of brand inclusivity, how to serve the needs of historically underrecognized communities, and what sets inclusive brands apart.

From Barbie to Dove and Dasani to Sephora, brands are constantly shifting to reflect their markets and make their customers feel seen. Emory University's Goizueta Business School Professor Omar Rodríguez-Vilá joins to discuss the power of brand inclusivity, how to serve the needs of historically underrecognized communities, and what sets inclusive brands apart.