Imagine you’re a kid and your parents own a two-storey chocolate factory. During summer, you’re only allowed to play on the top floor, where some of the goodies are stored. But the door to the ground floor, where many of the finest treats are kept, is locked. Then in September, something wonderful happens: the bottom door is flung open and you’re allowed to roam throughout the building, stuffing your face with candy. It would be heaven.
I’ll never forget my first fly-in fishing trip to a remote outpost camp in northern Ontario. I was a university student and had saved enough money from a summer job to take my dad, who had introduced my brother and me to fishing and who had always yearned to experience a fly-in trip. We flew out of White River, a small town on the north shore of Lake Superior, between Sault Ste.
On our best afternoon of upland gamebird hunting last autumn, my 14-year-old grandson, Liam, and I saw 43 grouse. They were mostly ruffed, but there were a few spruce grouse, too. That’s more birds in a single afternoon than many upland hunters see in a season. And it wasn’t by accident, either. Over the years, I’ve learned that you can pattern ruffed grouse as efficiently and effectively as you can pattern fish. As a matter of fact, the methods are incredibly similar. Find the food, find the fish.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".