Grace Mayer on Muck Rack

Grace Mayer

United States
As seen in: MSN, Yahoo Entertainment, Business Insider, Markets Insider, MSN India, Yahoo Canada, Yahoo News, Yahoo News Malaysia, Aol, Yahoo Finance and
Reporting on tech and healthcare @kcbizjournal • previously @chronicle @businessinsider and @bcheights
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Articles

The rise, fall, and revival of Victoria's Secret: America's biggest lingerie brand brings sexy back

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By Áine Cain, Mary Hanbury , Grace Mayer, Jordan Hart
| Aol
The Victoria's Secret fashion show is set to return on Wednesday for the third time, with Angel Reese hitting the runway.Angela Weiss / AFP via Getty Images Victoria's Secret is the largest lingerie retailer in the US, and has been for several decades. After explosive success, it had several stumbles but has since overhauled its brand image. In 2025, the company reported its strongest year in sales growth since it split from L Brands. Victoria's Secret is back.
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The rise, fall, and revival of Victoria's Secret: America's biggest lingerie brand brings sexy back

|
By Áine Cain, Mary Hanbury , Grace Mayer, Jordan Hart
| Aol
Victoria's Secret is the largest lingerie retailer in the US, and has been for several decades. After explosive success, it had several stumbles but has since overhauled its brand image. In 2025, the company reported its strongest year in sales growth since it split from L Brands. Victoria's Secret is back. The lingerie retailer has been an industry leader in the US for several decades.
Open in Who Shared Issue with article?

The rise, fall, and revival of Victoria's Secret: America's biggest lingerie brand brings sexy back

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By Mary Hanbury , Grace Mayer, Jordan Hart
| Yahoo Finance
By June 1982, Limited — which had previously acquired Express and Lane Bryant — was listed on the New York Stock Exchange. One month later , under Wexner's leadership, the company acquired Victoria's Secret's six stores and its catalog for $1 million. At this point, Les Wexner swooped in. Wexner, who founded L Brands (formerly Limited Brands), was already making a name for himself in the retail world as he gradually built up an impressive empire.
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