The Seagull Soars Again: Hollister’s Comeback Is More Than a Throwback A familiar bird is circling the fashion skies again, and no, it’s not metaphorical. Hollister has officially brought back its iconic seagull logo, and with it, a wave of soft-lit, surf-inspired nostalgia. But don’t mistake this revival for mere Y2K cosplay. The return of the vintage Hollister look is more than a marketing ploy.