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Grant Lapping on Muck Rack

Grant Lapping

South Africa
As seen in: Bizcommunity, TechCentral, Gadget, Ventureburn, BizTechAfrica, The Media Online, Bizcommunity Africa, BusinessBrief, Your Business, Retail Brief Africa and
In that early phase of a digital media start up which has been a fun journey so far and always looking to Twitter for ideas or inspiration.
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Articles

Navigating martech options for your business

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By Grant Lapping
| ecommerce.co.za
Only a few decades ago, a media agency’s main role was to help its clients choose which mass media buys would be best to help them reach their audience with their message. The rise of digital media has reshaped this aspect of the business, changing the conversation from one about media channels and outlets to one about data and technology.
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Playing to win with gamified marketing

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By Grant Lapping
| The Media Online Verified
From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily lives. The idea behind gamification is a simple one: turning tasks into games – often with scorecards, incentives, levels, and other gaming mechanics – is a powerful way to incentivise human behaviour as well as make it more enjoyable and motivating to perform tasks or engage with content.
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Playing to win with gamified marketing

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By Grant Lapping
| Lifestyle and Tech
From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily lives. The idea behind gamification is a simple one: turning tasks into games—often with scorecards, incentives, levels, and other gaming mechanics—is a powerful way to incentivise human behaviour as well as make it more enjoyable and motivating to perform tasks or engage with content.
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