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Grant Oster

As seen in: Search Engine Land, nation.lk, TweakYourBiz
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Articles by Grant Oster

This day in search marketing history: March 1

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By Jason Barnard, John Lincoln, Grant Oster, Andy Taylor
| nation.lk
Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Previous versions of the document had been leaked many times prior to this. But this was the first time Google went public with its document. It detailed how Google’s search quality raters – people hired through a third-party agency to rate the search results – graded Google’s search results. This document actually just a heavily edited version of an older leaked version.
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The Kondo Method for SEO

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By Grant Oster
| Search Engine Land Verified
There is nothing like a Netflix original series to jettison someone to the front of everyone’s social feeds – to make them an overnight sensation. Marie Kondo released The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing in 2011. In 2015, she was one of Time’s “100 most influential people.” However, with the release of her new Netflix series in 2019, this happened: If she wasn’t already, she is now a household name. This begs a question (or two).
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How to keep your SEO team (and yourself) relevant

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By Grant Oster
| Search Engine Land Verified
Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks. With so much on one’s plate, it can feel like there is not much room for actual strategy, optimization and implementation – let alone continuing education. By profession, SEOs should be data-driven digital experts.
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The Complete Guide to Insurance for Freelancers

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By Grant Oster
| TweakYourBiz
Starting out as a freelancer is a fun and exciting rush. All the gear you need is shiny, brand-new, and ready to go. Why do You Need to Get Insurance? The truth is, no matter how well you earn, as a freelancer you won’t have many of the perks regular employees do. One of those perks, though we don’t always realize it, is insurance. This complete guide to insurance for freelancers will help you navigate what you might need to keep you, your family, and your business safe.
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