John Lincoln (MBA) is CEO of Ignite Visibility, a digital marketing instructor at UCSD and author of the book “Digital Influencer, A Guide to Achieving Influencer Status Online,” Lincoln has worked on over 400 marketing campaigns including clients such as FOX, USA Today and BTO Sports. He has won...
Every self-respecting search engine optimization (SEO) professional wants backlinks because they help improve a website’s search engine rankings. However, not all backlinks are good. Some can actually get you into trouble with Google. When that happens, you’ll need a recovery plan. In this article, we’ll look at bad backlinks and how you can recover from them so that your website will still rank.
Curiosity might have killed the cat, but it can earn you some email addies. How so? Simply run a quiz that will reveal something about people who take it. Then, ask for an email address in exchange for the results. For example, let’s say you’re running a dating website. Around the end of January, you could run a quiz with this headline: “What kind of Valentine are you?”Unsurprisingly, there are lots of lonely hearts out there that would love to know the answer to that question. So they take the quiz.
The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you're not even connected to the Internet. Once you're done with the edits, you can sync them with your AdWords account. Before you can use the editor, you need to download it. Fortunately, the download process only takes a couple of clicks. You'll have to exercise some patience while it's installing the software on your system, though.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".