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Grant Osborne on Muck Rack

Grant Osborne

(He/Him)
United Kingdom
As seen in: Basenotes
Covers:  perfume, fragrance, the sense of smell, fragrance ingredients
Doesn't Cover: cosmetics, haircare, skincare, fashion
Back to Grant Osborne’s profile

Grant Osborne’s Biography

Grant Osborne is the founder and editor of Basenotes, one of the world’s leading online resources dedicated to fragrance. Since launching the site in 2000, he has built it into an influential hub for perfume news, reviews, and community discussion, earning recognition from both enthusiasts and industry professionals.

With a background spanning digital publishing, design, and community management, Grant has over two decades of experience at the intersection of media and niche culture. He has interviewed perfumers, reported on industry trends, and overseen an archive of tens of thousands of fragrance reviews. His work has helped shape the online conversation around perfume, providing a trusted reference point for journalists, brands, and consumers alike.

Grant is based in the UK and continues to write about fragrance, technology, and online culture.