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Greg Brown on Muck Rack

Greg Brown

California
As seen in: InfoQ, DZone, WRAL TechWire, Fine Woodworking, Horn Sports, Masonry Magazine, Canadian Metalworking, Mailing Systems Technology
BRO Academy an Online Education institute in Lahore Pakistan. That provides international standards educational courses with new versions at your doorstep.
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Articles

Address Cleansing Software: Familiar, Necessary, and Underutilized

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By Greg Brown
| Mailing Systems Technology Verified
Address cleansing software is alive and well, but the way companies use it is changing dramatically. Traditional applications are moving to API- or cloud-based models, and familiar concepts like national change-of-address (NCOA) processing and list hygiene have become part of a more flexible foundation of data enrichment. Getting more out of your address software requires using it as a platform, not just a tool. Addresses are business infrastructure, and so is address cleansing.
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Introducing Sierra Charts

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By Greg Brown
| DZone Verified
Sierra is an open-source framework for simplifying the development of Java Swing applications.
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The Undeniable ROI of Disciplined Address Hygiene in Direct Marketing

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By Greg Brown
| Mailing Systems Technology Verified
In an industry where every undeliverable mail, duplicate mail pieces, and mis-targeted offers quietly bleed margins, a rigorous address-hygiene strategy consistently delivers measurable cost savings, dramatically higher response rates, and significantly greater customer lifetime value. Clean, enriched, and perpetually current address data transforms what many still treat as a cost center into one of the most powerful profit drivers available to mailing professionals.
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