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Articles by Greg Dierickse
Self-service content and experience at your fingertips
Sometimes, the best experiences are the ones you drive yourself. Now today, it’s becoming a mix of do it yourself, do it together, and even do it with bots (AI). Is your business set up to allow customers to take control, share control and unleash AI? Are you equipped to deliver best-in-class self-service experiences?
Unveiling OpenText’s leadership position in digital experience management
Providing a captivating digital experience is challenging. Users form an opinion on a website in just 0.05 seconds, moving on quickly if it doesn’t hold their interest. The way customers interact with the web and the world around them is constantly evolving. In fact, an overwhelming majority of global executives – 95% – say customers are changing faster than their businesses can keep up.
What's next! And what was showcased for CX at Google Cloud Next
The excitement of the in-person Google Cloud Next event might be winding down, but the buzz around AI, personalization and customer experience is just getting started. Unpack the announcements and what was showcased for OpenTextTM Experience Cloud with these four game-changers ahead for marketing: What if you could tap into data, intelligence, and AI to deliver highly personalized and better-performing experiences?
Digital modernization in action
The demand for digital self-service coupled with immersive, interactive experiences is growing. It led OpenTextTM to embark on a modernization program to transform its approach to digital experience. “Our objective is to deliver a total experience: one that offers everyone—whether they are a prospect, customer, business partner or even an OpenText employee—the same easy access to digital content from our entire ecosystem,” said Hans-Gerd Schaal, vice president of digital engagement at OpenText.
Why composability matters in digital experience
When times get tough, the tough get innovative. From a global pandemic to rapid inflation to economic uncertainty, business leaders have navigated their fair share of curve balls in recent years. Digital transformation is moving faster than ever but at the same time, it will never move this slowly again. Thousands of micro-experiences occur every second. According to IDC, worldwide data will grow to 175ZB by 2025. It’s doubling every three years, and 30% of this data is real-time information.
Top 9 reasons to modernize
How do your top reasons stack up? Nine strategic reasons to put modernization at the top of your list: Reason #1 – Improve total experience Customer experience and employee experience are inextricably linked – there is no one without the other. Modernizing legacy technology helps improve total experience, boosting employee and customer satisfaction, loyalty and retention. Organizations that embrace total experience will be at an advantage to their peers.
The ROI of digital experience modernization
Relying on legacy tech over a decade old to attract, engage and retain customers may seem comfortable, but maintaining the status quo is risky. Legacy systems are often disparate and operate in silos that get in the way of innovation, blocking the development of new products or services and the improvement of existing ones. Leading firms are making modernization a priority.
Take a total experience approach using DXM
Companies are rapidly adapting to demands for new digital experiences as part of the next normal after two pandemic years. Enhancing customer experience and improving employee productivity are top of mind. But many organizations maintain older, disparate systems for web content management, digital asset management, data and analytics.
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