Greg Hahn
As seen in:
Adweek,
Ad Age,
The Drum,
Ranker,
Campaign (US),
WARC,
Financial Advisor,
Muse by Clios,
North State Journal,
Tehachapi News
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Articles by Greg Hahn
Some of Guelph’s fire hydrants are getting a new coat of paint this summer
Guelph, Ont., July 3, 2025 – The City has contracted Tuygun Painting Contracting Ltd to repaint fire hydrants that have been preselected through our Water Services fire hydrant inspection program. The work is expected to begin this week and take approximately two months to complete. The contractor will remove old paint and rust from the hydrants before priming them with grey paint. Hydrants will then be repainted with a fresh coat of yellow and green.
What Nikki Sixx Can Teach Us About Comms Planning
When it comes to the battle for attention and building an audience, it's hard to think of a more crowded and competitive market than the Sunset Strip in the early '80s. Imagine dozens of glammed-up hair metal bands pushing out flyers and stapling them to every telephone pole up and down the strip, hoping to entice some of the thousands of club-goers lining the streets. (For a look at this, I highly recommend the documentary The Decline of Western Civilization Part II: The Metal Years.
When the World Is Your Classroom, Everyone Can Be Your Teacher
If I ever wanted to go missing, I would go to a Hooters because that is the last place on earth anyone would think to look for me. Having said that, I know it has its loyals, a very dedicated demographic who enjoy beer, wings, and tight T-shirts. It also has a great number of super savvy wait staffers and hostesses who appear to know more about consumer behavior and marketing than most MBAs and self-anointed marketing LinkedIn-fluencers. How do I know this?
Wordle, Bees and the Beauty of Wrong Answers
On paper, Scout Bees suck at finding nectar. Their success ratio is something like 2 percent. That's a 98 percent failure rate. Yet, they still keep their jobs. Only certain privileged groups in corporate America get to ride on those kind of stats. So why are Scout Bees so important to the tribe that they get to hang out with the Queen? It's because they're OK with failure as a necessary ingredient of success, and so is the Queen.
HAHN: School Resource Officers Keep Public Schools Safe
School resource officers (SROs) are specially trained police officers working in all Wake County high schools and nearly every middle school. Through coordination with school administrators, public health officials, and safety experts, SROs help develop safety plans to keep schools safe for students and staff. The Wake County Board of Education (WCBE), the 16th largest district in the country, consistently recognizes the critical role of SROs in providing safe schools.
The 100+ Best Cartoon Characters in Television History
Throughout the annals of TV history, cartoon stars have shone brightly, bringing joy to children and adults alike. With so many classics out there, from Looney Tunes to Hanna-Barbera to the likes of The Simpsons, South Park, Spongebob, and even He-Man, it seems impossible to create a definitive list of the greatest cartoon characters on TV. Yet it must be done.
Programmatic Will Save the TV Spot
I never thought I would find myself embracing programmatic advertising. I equated it with those annoying banner ads that followed me around, junking up my internet experience. After a bit of forced education, I now believe programmatic will help usher in the next frontier of creative opportunity and will greatly contribute to the reemergence of the TV spot as one of the most powerful ways to connect with and reach an audience.
Experience Design Is Making Waves. And Making Waste
When it comes to authentic engagement, experience design is the most potent space in modern marketing. It's also the most ripe for an eco-makeover. Every big-name brand is going all-in on live activations, and pop-up retail is all the rage. The problem arises in the reality that temporary environmental activations require physical space, infrastructure and all manner of tangible stuff—signage, display cases, sets, installations, kiosks and more.
I Took the Anna Wintour Creative Leadership MasterClass So You Don't Have To
At one point in my life, I can't remember exactly when, I made the reckless move of pausing on a MasterClass banner ad. I may now have to join the witness protection program to escape them. Kudos to whomever buys their programmatic. You, sir or madam, should be teaching a MasterClass. A few weeks ago, one such ad for a class on Creative Leadership taught by Anna Wintour began chasing me around the internet. As the head of a creative department, it seemed too intriguing to pass up, 300 times.
Letter to the editor: Support for the wall of separation between church and state
Congratulations to the Tehachapi City Council for supporting the wall of separation between church and state! You wouldn’t advertise a local store on the side of a police car. Likewise, you don’t advertise for religion. Our government is not a theocracy. Freedom does not exist under a theocratic government. The nation’s founders understood this.
Economy Continues To Show Signs Of Slowdown
« Previous Article | Next Article » Print | Reprint | April 4, 2019 • Greg Hahn Loading Other Articles... Loading Other Articles... Last week, further signs of economic slowdown emerged as the Commerce Department issued a downward revision to the fourth quarter 2018 estimated economic growth. Fourth quarter gross domestic product was revised sharply lower from 2.6 percent to 2.2 percent, which, among other factors, underscored weaker spending by both the consumer state and local governments.
Planning for effective outcomes #6: The creative relationship
This sixth episode in a seven-part series on effectiveness is all about the creative relationship. Creativity & effectiveness Account planning, strategic planning Creative briefing Strategy 03:46 – What’s your view of strategy? 04:47 – The different types of creatives in the industry. 08:54 – Briefing creatives.10:17 – When great work... WARC subscribers can sign in to keep reading Not a subscriber?
Getting to Inclusion in Advertising: Finding and Using Your Voice
A good friend of mine passed away recently, after an extraordinary years-long battle with glioblastoma. A Harvard-educated published author and early tech influencer, she was also one of the funniest and brightest people I've met in my life. In the end, the disease started to slowly rob her of her language, to the point where she suggested that I needn't visit her, because if she couldn't speak, it wouldn't really be worth it.
Declaring Something Is Dead, Is Dead. Long Live Declaring Something Is Dead
At a recent panel for the 4A's PR Summit, I offered the advice—if you want to get a lot of press, all you have to do is declare that some part of our industry is dead. (Maybe not surprisingly, this statement got tweeted out.) It struck me that there seems to be a cottage industry of people who have made a name for themselves by creating a lot of confusion, and giving the impression that they know the answer, without actually having to know the answer.
How High Will Interest Rates Rise?
Historically, the Federal Reserve has targeted a real Fed Funds rate of 2 percent. However, in today’s new monetary regime, which includes managing the size of the Fed’s massive bond portfolio, we expect the Fed will be satisfied with a targeted 1.0 percent real Fed Funds rate. With the recent rate of inflation stubbornly below 2.0 percent, this would imply that the Fed has a targeted Fed Funds rate near 3.0 percent.
Get Ready Because Trouble Is Coming
There’s no other way to say it—the financial position of the United States is a disaster. After the Financial Crisis in 2008, the government went on a spending spree designed to stimulate economic growth. As a result, the United States has run budget deficits every year since 2001. The current budget deficit is projected to reach $650 billion in 2018. The total debt as a percent of Gross Domestic Product is now at 100 percent, a level not seen since the end of World War II.
The Greatest Trick I Ever Saw
I imagine it was like any other Saturday night during my high school years. As if on ritual, at 11:30pm EST, I would sit myself in front of our 19-inch Zenith color TV, tune into Channel 5, and for the next hour and a half, lock into whatever was happening live from New York. This particular night in 1986 featured an appearance by the relatively new Penn & Teller. The bit opened with Penn and Teller stationed behind a desk with a few props sitting on it.
When Everyone Is Barking, the World Is Changed by Those Who Meow
In a piece written for Harper’s Magazine, Tom Robbins, my literary personal Jesus, tells a story about one of the musicians that plays on Big Mama Thornton’s recording of “Hound Dog.” This, as he relates it, was the musician heard barking at the end of the song. When asked about this seemingly inspired moment, the backup man said, “I was going to meow, but that was too hip for them.” And therein lies the secret to clients surviving in today’s ever-crowded landscape.
Data, the new, sexy buzzword formerly known as the old, unsexy buzzword has in many ways been pitched as the great equalizer. After all, we can all buy the same set of stats and figures. Data is literally a commodity. As such, there’s a temptation to commoditize all firms that use it. But to do so is to fail to see the forest for the trees.
Letter to the editor: Zero IS the right answer
I suspect Mr. Wells did zero effort to “earn the gift of legal status as a U.S. citizen.” I suspect that all you did was be born here. Privilege much?Zero illegal immigration is idealistic and impossible.
What's the Most Effective Way to Get Public Speaking Engagements as A Consultant?
I have over 15 years of sales leadership, and I want to pass my knowledge and experience to other sales organizations for their training meetings, corporate meetings, etc. Looking to get hired to speak, train, & coach. Any ideas?
Letter to the editor: Religion is an individual liberty
I am compelled to write on behalf of our founding fathers who may have read Ms. Emma Knowlton’s club level speaker contest submission (published March 23.). The title of the speech, “Liberty and Justice For All” should be changed to “Liberty and Justice for Christians” in order to portray accuracy. While the majority of Americans are religious, our nation was not in any way founded on, nor does our government endorse, any particular religion.
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