Greg Kihlstrom on Muck Rack

Greg Kihlstrom

(He/Him)
Washington, D.C.
As seen in: B2B Agility™ with Greg Kihlström, One Amazing Thing with Greg Kihlström, The Agile Brand, The Innovation Economy with Arlington Economic Development, Apple Podcasts, LinkedIn, Medium, MSN, Forbes, Fast Company, Flipboard, Audible Blog, Social Media Today, MarketingProfs and
Covers:  Customer experience, marketing technology, and digital transformation.
#MarTech #CustomerExperience & #AIAdoption | Host of @theagile_brand podcast. MarTech futurist, entrepreneur, writer, speaker, consultant | Views mine.

Get in touch with Greg

Contact Greg, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Greg Kihlstrom’s Biography

Read Full Bio →

Greg is a best selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital experience agency, Carousel30, in 2017. He has worked with some of the world’s top brands, including AOL, Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota and VMware. He currently serves on the University of …

Articles

Greg interviewed for SearchUnify: The Future of Frictionless Loyalty: Navigating the Shift to an AI-Operations Layer

|
By Greg Kihlstrom
| gregkihlstrom.com
Greg Kihlström was interviewed for SearchUnify about the role of AI adoption in customer loyalty and how “frictionless loyalty” can be driven by an AI-operations layer. Here is the original article. Excerpt: Greg, you’ve noted that AI adoption is being undermined by “psychological debt”—the cognitive and identity costs to employees.
Open in Who Shared Issue with article?

CMSWire: Why Databricks CustomerLake Just Rewired the CDP Space

|
By Greg Kihlstrom
| The Agile Brand
This article was written by Greg Kihlström for CMSWire. Read the full article here: The marketing technology industry names a shift after the part of it that has the best demos and makes the best headlines. We called the last decade “composable” after an architecture, and we are now calling this one “agentic” after a mechanism. Both labels describe the mechanism and miss what actually changed.
Open in Who Shared Issue with article?

The Merchant Side of Trust in Agentic Commerce

|
By Greg Kihlstrom
| The Agile Brand
When an agent reaches a merchant’s checkout carrying a payment token, the merchant has to answer a question no card network was built for: is this a delegated shopping agent acting for a real customer, or a script replaying a stolen credential? The Brand Visibility for Agentic Commerce framework has, until now, treated trust as something a brand emits — the structured reviews, certifications, and authority links an agent can weight when it decides whether a product is credible.
Open in Who Shared Issue with article?
See all 601 articles

Interview

What's your favorite social network?

LinkedIn
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified