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Greg Kihlstrom on Muck Rack

Greg Kihlstrom

(He/Him)
Washington, D.C.
As seen in: B2B Agility™ with Greg Kihlström, One Amazing Thing with Greg Kihlström, The Agile Brand, The Innovation Economy with Arlington Economic Development, Apple Podcasts, LinkedIn, Medium, MSN, Forbes, Fast Company, Flipboard, Audible Blog, Social Media Today, MarketingProfs and
Covers:  Customer experience, marketing technology, and digital transformation.
#MarTech #CustomerExperience & #AIAdoption | Host of @theagile_brand podcast. MarTech futurist, entrepreneur, writer, speaker, consultant | Views mine.

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Greg Kihlstrom’s Biography

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Greg is a best selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital experience agency, Carousel30, in 2017. He has worked with some of the world’s top brands, including AOL, Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota and VMware. He currently serves on the University of …

Articles

Verification can’t be delegated. Martech Futurist | August 12, 2026

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By Greg Kihlstrom
| The Agile Brand
Verification is now the largest recurring line in what you pay to run AI, and you are paying it on meters other companies own. Decide which instruments you control before that bill compounds. Two editions ago I argued that evidence quality belongs in procurement. On August 10 I pushed that further: verification you perform once at purchase expires, and the party holding the measurement instrument sets your decision timing. This edition takes the next step, which is financial.
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12,000 People Came to Vegas to Talk About Something Invisible Original

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By Greg Kihlstrom
| CMSWire Verified
Ai4 2026's record turnout for AI arrives just as the term itself starts disappearing from everyday language. What did Ai4 2026's attendance numbers actually show? Attendance topped 12,000 (up from 8,000), exhibitors grew from 250 to 400+, and Startup Alley nearly tripled — buyer growth of roughly 50% against a near-doubling of vendors competing for their attention. What did Dataiku's keynote reveal about shadow AI?
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Evidence Expires. Martech Futurist | August 10, 2026

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By Greg Kihlstrom
| The Agile Brand
Evidence expires. The organization that owns the instrument owns the decision, and this week four separate groups moved verification out of the purchase review and into the run. In the last edition of this column, I argued that buyers should grade the evidence a vendor offers, without demanding access to the model behind it. That discipline works at the moment of purchase. It stops working the day after.
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