What corporations really want for Christmas this year is…people. Automation is all the rage in warehouses and stores, triggering justifiable concerns about machines taking over jobs done by people. Yet at the same time, many companies find they are in desperate need of human labor. This is not a paradox, but rather a completely understandable sign of the times. Far in advance of Black Friday or Cyber Monday, some big retailers have announced aggressive goals.
Of course Toys R Us has filed for bankruptcy protection. We’re in the midst of a retail apocalypse. Brick-and-mortar chains are losing market share to e-commerce. Big box and mall-based stores are suffering from declines in foot traffic. Kids—even little kids—prefer tablets, phones, and screens to toys and games. Live births have fallen since the onset of the Great Recession, so there are fewer toddlers for which to buy stuffed animals. How would you expect Toys R Us to survive in the Amazon age?
On Tuesday, the labor department came out with its latest figures on job openings in the U.S. At the end of July, there were a record 6.17 million open positions, up from 5.97 million at the end of July 2016.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".