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Articles by Gurdeep Puri
Here's a thought: Is AI making advertising dumb?
As AI begins to make its impact felt in our industry, and as everything changes around us, it’s as well to be reminded of one unchanging fact about human nature: we always worry too much about the wrong things, and we never worry enough about the right things. The wrong thing to worry about in this case is job losses. As for right thing to worry about – well, we’ll come to that in a moment. It is no secret that every significant new technology always leads to job losses.
The global state of effectiveness
Gurdeep Puri, Founding Partner of The Effectiveness Partnership, unpacks how marketers can demonstrate the commercial value of Creative Excellence and align their stakeholders with their marketing plans. Creativity & effectiveness Managing the marketing function Strategy Discover more sessions from WARC at the Cannes Lions Festival 2022 here.... WARC subscribers can sign in to keep reading Not a subscriber?
The Inglorious B****rds of the boardroom
This session reveals the secret alchemy of successful C-suite relationships and equally, the causes of failings in others. Creativity & effectiveness Accountability, C-Suite relations Managing the marketing function India Strategy Discover more sessions from WARC at the Cannes Lions Festival 2024 here.... WARC subscribers can sign in to keep reading Not a subscriber?
WARC Webinar (with Cannes Lions): How to win at creative effectiveness
This Warc webinar, in association with Cannes Lions, offers an in-depth look at how to succeed with creative effectiveness at the heart of your advertising. Creativity & effectiveness Effectiveness studies Strategy Wendy Clark (CEO and President, DDB Worldwide North America) Cilla Snowball (Group Chairman and Group CEO, AMV BBDO) Gurdeep Puri (Founding Partner, The Effectiveness Partnership) David Tiltman (Head of Content, Warc) Cannes Creative...
WARC x Cannes Lions: The state of creativity, plus insights from WAFE
WARC x Cannes Lions: The state of creativity, plus insights from WAFE David Tiltman, Gurdeep Puri, Ellie Bamford and John Bizzell In this episode of the WARC Podcast, you join us for the first of five daily podcasts from the 2023 Cannes Lions International Festival of Creativity. Watch a recording of this episode here. Where to listen Timestamps 00:11 – Introduction to the WARC x Cannes Lions podcast.01:17 – Gurdeep Puri discusses the state of creative...
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