Guy Hanson on Muck Rack

Guy Hanson

Silverstone
As seen in: LinkedIn, Econsultancy, Search Engine Watch, Global Banking and Finance Review, Mumbrella, Retail TouchPoints, ClickZ, WARC, B2B Marketing, Marketing Tech News and
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Articles

Guy Hanson on LinkedIn: Consumer Email Tracker Series: What's In Your Junk Folder?

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By Guy Hanson
| LinkedIn
Vice President, Customer Engagement (International) at Validity Inc. 1m The DMA (Data & Marketing Association) UK's Consumer Email Tracker report has long been one of my favourite pieces of research. The way subscribers engage with their marketing emails is often counterintuitive, and pausing for a few seconds to understand why is always time well spent! Particularly intriguing is that almost 4 out of 5 mailbox owners check their spam folders at least once a week.
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By Guy Hanson, Guy Hanson
| busycontinent.com
Marketing teams can sometimes be at logger heads with security and privacy. While marketing is driven by data, security and privacy consider big volumes of data to be a potential risk to both businesses and individuals, especially because of the risk of leaks. Many marketers view data privacy practices that limit their access to data as a potential inhibitor of their effectiveness.
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Top Five Ways to Avoid Email Spoofing Attacks

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By Guy Hanson
| Business Daily Media
COVID-19 has had an immense impact on the email landscape, and in particular on email marketing. Email send volumes have increased dramatically thanks to businesses turning to email as their preferred channel to interact with customers during uncertain times. And with the onset of the Omicron variant, this heavy reliance on email is unlikely to ease any time soon.
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