2017 was an exciting year for the Buffer team with some big changes, a few firsts, and some major progress forward. We set a new vision for the company and products, went on our 8th company retreat to Madrid, calculated equal pay at Buffer for the first time, and got to a very healthy place financially, among many other things. In 2016, we shared Buffer’s first year in review and we’re delighted to continue the tradition for the second year in a row with Buffer’s 2017 in numbers.
The end of the year is a wonderful time to focus on reflection and self-care. These are things we’ve been very mindful of at Buffer in the past few years. Everything from encouraging more vacation time to having summer hours have been top of mind for us in creating a company focused on healthy and happy employees. Often times the year flies by so quickly that people don’t take enough vacation time and then the holidays with all the shopping and travel involved sneak up on them.
A lot of these things (the pajamas and family at least) are things you can’t always do at a regular office. Sometimes the pets as well, but I know plenty of offices that are becoming dog-friendly recently. What these images represent isn’t that working from home is like working from a comfortable zoo (although sometimes it is) it means that when people think of remote work they tend to associate it with freedom.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".