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Haiying Wei

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Articles

The Impact of Cultural Tightness-Looseness on Consumers' Price Sensitivity

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By Fu Liu, Haiying Wei, Zengxiang Chen, Tippie College
| Wiley Online Library Verified
Conflicts of Interest The authors declare no conflicts of interest. References , , and . 2013. “Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information.” Psychology & Marketing 30, no. 1: 76–89. , , , and . 2015. “How Collinearity Affects Mixture Regression Results.” Marketing Letters 26: 643–659. , , and . 2005. “New Empirical Generalizations on the Determinants of Price Elasticity.” Journal of Marketing Research 42, no.
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The Role of Serendipity in Narratives: How Serendipitous Story Promotes Product Interest

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By Ling Kuai Kuai, Haiying Wei
| Wiley Online Library Verified
Conflicts of Interest The authors declare no conflicts of interest. Supporting Information Filename Description mar22181-sup-0001-Appendix.docx22.4 KB Supporting information. References 2022. “Serendipity in Management Studies: A Literature Review and Future Research Directions.” Management Decision 60, no. 13: 130–152. https://doi.org/10.1108/MD-02-2022-0245. , and . 2022.
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