Selling doesn’t have to be complicated. Often, we overthink or clutter the process, turning something straightforward into a challenge. Many salespeople attempt to be slick or insincere to secure an appointment or close a deal, but the truth is, authenticity and simplicity often win the day. If you want to such for a word that might sum it all up when dealing with a salesperson, it’s probably trust! To improve your sales approach, reverse your perspective: step into your customer’s shoes.