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Articles by Hal Werner
Don't Let the Toddler Trap Torpedo Your Content Productivity
Toddlers examine one thing for a few seconds, then something else catches their eye, then they quickly move on to something else, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. If you’re not careful, your content process can act like those toddlers and your content team could be tripping over projects like a sleep-deprived parent stepping on Legos in the dark at 2 a.m. Let me show you what I mean.
Establishing a Benchmark for VoWiFi User Experience
Abe Nejad of TIA Now recently interviewed our own Mobile Division CTO, Terry McCabe, about the challenges of measuring and monitoring voice over Wi-Fi (VoWiFi) services. In the interview, they discuss forecasting Wi-Fi capacity, how to respond to changes in demand, managing handoffs and measuring customer perception. In fact, McCabe suggests that establishing a benchmark for user experience is the first step in measuring network quality for VoWiFi.
10 Types of Content Writers & When to Use Them - ClearVoice
What kind of content writer do you need for your next project? Hal Werner explains the different types of writers and what to expect from each. You need content. That means you need a writer. So, what are you waiting for? Shouldn’t you just find a writer and go? It’s important to get a writer who’s a good fit for your project. Not all writers are created equal — and I don’t just mean how skilled they are. Different types of writers have different specialties.
Technology in Business Communication in 2025
Ten years seems like a long time, especially in the world of technology. Concepts like wearable technology, RFID and geofencing have already shown what the future could look like, but how does that translate to the office? What does the future of business communications look like in 2025? We took that question to attendees at this year’s Enterprise Connect event, and asked them to predict how businesses and employees will interact ten years from now.
The Hands-on Method to Competitive Content Analysis - ClearVoice
When you know what the competition is up to, you know how to do one better. Jacob Warwick explains how to find out what's driving content demand & how to use this to inform your own content strategy. Content marketers who understand the competitive landscape are better prepared to create innovative content that drives business goals.
Why Is It so Hard to Get Employees to Contribute Content? - ClearVoice
It was supposed to be so easy: Employees could create content. All that free content would just roll right in. Hal Werner explains 9 key challenges to this method of content creation & what you can do about them. From the moment that first person declared, “Content is everyone’s job,” content managers everywhere began to salivate. They had just gotten permission to mine their entire organizations for content creators.
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