By Hallie Forcinio, writer, Plastics Decorating Economical and eye-catching are two reasons promotional drinkware ranks as the second most popular item (after apparel) sold in the $26 billion ad specialties, or promotional products, industry, according to figures from the Promotional Products Association International (PPAI).1 Drinkware, like coffee mugs, water bottles and travel tumblers, is easy to customize, widely appealing, particularly as a souvenir, and generates a quick return on...