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1. Introduction In today’s global marketplace, franchising is a method of operating and growing a firm. A franchise is a license that enables a franchisee to use the franchisor’s brand name to sell goods and services by accessing the franchisor’s secret business techniques, procedures, and branding (Boulay and Stan 2013). The franchisee typically pays the franchisor an initial start-up cost and yearly licensing fees in exchange for obtaining a franchise.
Home Full-text access for editors Ethnic migrant entrepreneurs, resources and opportunities: an integrated framework by Hamizah Abd Hamid; Zizah Che Senik International Journal of Entrepreneurship and Small Business (IJESB), Vol. 41, No. 2, 2020 Abstract: This paper aims to propose an integrated framework of the major models within the discourse of ethnic migrant entrepreneurship.
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