Hammad Akbar

There are billions of active social media users worldwide, and the number continues to grow by the day. A growth that has led to social media platforms becoming one of the most influential virtual spaces. Traditional methods of marketing like TV commercials tend to be a one-way communication—brand to the customer. But social media marketing encourages engagement.

Another day, another development in the courtroom controversy that has taken Pakistan by storm. After her very own mother, actress Saba Hameed testified as a witness in Meesha’s defense in the courtroom, now the saga has taken a new turn altogether with some surprising new developments. The latest person to come forward with some startling revelations is none other than Meesha’s own manager, Syed Farhan Ali.

Many companies believe that successful marketing is a short-lived, shot-of-adrenaline kind of campaign to drive in as much traffic as possible to their page through paid searches and dry newsfeed blasts. This method will typically reach the wrong traffic and soil the marketing budget. A solid marketing campaign, like a tasty entree, is composed of several key ingredients. Defining these ingredients and knowing how to use them is what brings in traffic and blossoms a company’s reputation.