“One area where pectin has made a big splash is in the acidified dairy space,” Jaime Underwood, technical services manager for hydrocolloids for Cargill, told FoodNavigator-USA. Acidified dairy beverages are becoming increasingly popular in the US. Once a niche product, kefir has become a mainstream offering. Transparency Market Research anticipates a 5.9% CAGR for the global kefir market in the 2017-2025 time frame .
Many dietary supplement formulators are looking to help older consumers concerned with declining cognitive performance. But perhaps the best opportunity to head these problems off at the pass comes much earlier—before birth, in fact. Tom Druke, director of VitaCholine brand development for Balchem Human Nutrition and Pharma, told NutraIngredients-USA that choline has been known for years to health professionals as a vital nutrient.
The history of sports nutrition products is littered with odd tasting products that promised powerful functional benefits. And it was those benefits that attracted the hardcore consumers, gym rats who ascribed to the no pain—no gain theory, with that pain extending to choking down bad tasting glop. Experts contacted by NutraIngredients-USA said the era of one-size-fits all flavors for sports RTDs, protein powders and other similar products is pretty much over.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".