Hannah Bowler on Muck Rack

Hannah Bowler

London
As seen in: The Subthread, MSN, Yahoo Life, Adweek, Flipboard, Yahoo, The Drum, Creative Bloq, Screen Daily, Broadcast Magazine, Civil Society News and
Freelance journalist covering all things creative and media. Currently editor at @TheSubthread, formerly a journo at @TheDrum. All views are my own etc...

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Articles

AI Adoption is the Real Bottleneck, Not the Technology

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By Hannah Bowler
| The Subthread
For much of the AI boom, tech leaders have touted that the promise of AI would be efficiency and lower costs. Emily He thinks that's the wrong conversation. The chief marketing officer at Gong believes the AI industry has become obsessed with efficiency and job cuts, when the real opportunity is using artificial intelligence to grow revenue. "AI is equated with killing jobs," she tells The Subthread.
Open in Who Shared Issue with article?

AI Adoption is the Real Bottleneck, Not the Technology

|
By Hannah Bowler
| The Subthread
For much of the AI boom, tech leaders have touted that the promise of AI would be efficiency and lower costs. Emily He thinks that's the wrong conversation. The chief marketing officer at Gong believes the AI industry has become obsessed with efficiency and job cuts, when the real opportunity is using artificial intelligence to grow revenue. "AI is equated with killing jobs," she tells The Subthread.
Open in Who Shared Issue with article?

Does the Future Belong to Growth?

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By Hannah Bowler
| The Subthread
Two years have passed from when GHD's CEO Jeroen Temmerman made plans to create a more efficient organisation. But that script has flipped. Now, rather than chasing cost savings, GHD is using AI to drive growth. Rolling it out across the business forced the 25-year-old brand to rethink its positioning and learn a few hard lessons – including that AI is not a shortcut.
Open in Who Shared Issue with article?
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