As PLG continues to rise in popularity, we can’t help wondering: Is PLG a differentiator anymore? Go ahead, pull up the websites of Atlassian, Datadog, DigitalOcean, HubSpot, Shopify or Snowflake. They have a generous free offering, an active community of users, and self-service on-ramp into their products. In mature SaaS categories like productivity or developer tooling, PLG is effectively table stakes.