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Hannah Swelim on Muck Rack

Hannah Swelim

  • Assistant Fashion Editor, Stylus
As seen in: Stylus, Protein
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Articles

North African Football, Decoded

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By Hannah Swelim
| Protein
When Morocco reached the semi-finals at Qatar 2022, every Arab person I knew – wherever they were in the world – lost their mind. Beyond the headlines and the euphoria, it felt like something else too: a rupture. A chance to rewrite what brands think this market is worth, and to shift how we’re seen globally. The 2030 World Cup hosting bid, co-shared with Spain and Portugal, followed soon after.
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