This story appears in VICE magazine and Noisey's 2017 l Music Issue. Click HERE to subscribe to VICE magazine. Some songs seem like they've always just existed. I know who performed "Wipe Out" and "Dancing in the Street," sure, but on a visceral level, it's hard to believe tunes so ingrained in the collective consciousness were created relatively recently. I remember being five years old and hearing "American Pie," and already knowing it was corny.
Encinitas Skate Plaza looks like a parody of Southern California. It's the kind of place where a boombox is always playing early 2000s Offspring singles, where shirtless dads are forever weaving through crowds of shirtless teens, and where, at any given moment, a helmeted eight-year-old stands on the brink and prepares, for the first time, to drop herself down the cement walls of a never-functional pool that's twice as deep as she is tall.
I am writing to you from what must be the seventh straight year of bacon glorification, and I am sorry to report that the situation on the ground is anything but epic. While the nation’s culinary hotspots seem to have ditched their bacon-swizzle stick bloody marys, fast food restaurants have picked up the slack. The “bacon makes everything better” ethos is alive and well, at least in the minds of whoever comes up with drive-thru novelties.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".