When defending their companies against hostile takeovers, chief executives usually resort to fairly prosaic and jargon-clad arguments. Your offer undervalues the business, stands on unrealistic synergies, lacks strategic vision, et cetera et cetera. Thus Astrazeneca boss Pascal Soriot stood out from the crowd three years ago as he battled to fend off a near £70bn bid from US rival Pfizer.
Labour's position on Brexit was as clear as mud during the recent General Election campaign, with leader Jeremy Corbyn deliberately steering the debate onto other matters. Once it became apparent the party had not only avoided electoral annihilation but actually gained 30-odd seats, there were those who read his fudge as a cunning ploy to attract Labour voters on both sides of the Brexit argument. Cunning no more.
Britons increasingly believe the UK should have access to the single market when the country breaks from the European Union. The single market must be the priority for Brexit negotiations, with 49 per cent of people saying it was the most important area for David Davis and his team to focus on, according to Ipsos Mori. That is up five points from the previous poll, and puts it increasingly ahead of immigration, which is now the priority for 41 per cent of people, down from 42 per cent previously.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".