Female talent is being bullied out of advertising and the industry is worse for it. Editor’s note: This piece will not be the last on the subject of sexual harassment in the Canadian marketing industry. Our editorial team has committed to covering the issue and we want to hear from our readers, including those who wish to speak to us confidentially. If you have a story to share, please email email@example.com. “I thought you were going to invite me up.”That’s a text I got nearly a decade ago.
Utility takes the shop's designs to the next level. This article appears in the November/December 2017 issue of strategy. Leo Burnett Toronto’s kitchen is stocked with expensive tea from France, and Lisa Greenberg is quick to point out how beautiful the sachets are, lined up neatly in their boxes. She’s tried the elegant blends of leaves, but can’t get off her “crack” – cheap tea, chock full of milk and sugar, nothing froufrou about it. Aesthetics are important.
The peanut butter brand goes big with its bears ahead of the holiday season. Kraft Peanut butter is championing connectedness with a new digital campaign centred on the power of a bear hug. It focuses on a recent consumer activation, based on the insight with more tech – and less time – in our lives, Canadians aren’t as connected physically as we used to be, says Nina Patel, director of marketing, brand build and innovation at Kraft Heinz Company.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".