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Harriet Kingaby

As seen in: Medium, The Startup, The Drum, Common Dreams, Campaign (UK), WARC, Campaign (US), BusinessGreen, Smirking Chimp, Alliance Magazine and
Co-chair of @ConsciousAdNet (She/her) Act Climate Labs @MediaBounty Guardian-reading, tofu-eating wokerati 🧟mastodon.world/@hkingaby
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Articles

How should brands handle misinformation?

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By Harriet Kingaby, Emma Lacey, Chris Jefford, Will Poskett
| MediaCat Magazine Verified
Misinformation, these days, can be a minefield for brands and businesses. We turned to a handful of experts in our network to find out the most strategic way media leaders can approach the problem of brand misinformation in digital campaigns. To safeguard digital campaigns from misinformation, brands must demand higher standards across programmatic, social media, and digital channels as a whole.
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We’re still in a cost of living crisis. Sustainable brands must be useful to survive

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By Harriet Kingaby
| Medium
Harriet Kingaby · Follow 4 min read · -- Supermalt exemplify the useful brands mindset — solving a genuine issue for the community they serve Usually placing consumer needs at the heart of their product to disrupt a market. Yet, what does a challenger brand even mean anymore, when huge organisations dominate the tech market? When plunging living standards and violent unrest in the UK create complex consumer needs? And what tech platforms are thinking bigger than where the next eyeball is?
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Remix or disrupt? Knowing yourself is key to the answer

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By Samira Brophy, Yuliana Safari, Harriet Kingaby, Sam Collenette
| MediaCat Magazine Verified
Brands looking to shore up their success in the long term, or those starting out, ask the question: ‘Remix or disrupt?’. Do we build with a people-first, culture-first, product-first, shopper-first or audience-first mindset? Do we put our weight behind emotional resonance or leading-edge innovation to challenge the market? As with many business decisions, the answer is: it depends and do all of it.
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