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Tata Motors has emerged as the Number 1 brand in the latest X Index India Report for the second year in a row in Havas CX India’s proprietary customer experience (CX) barometer. Interestingly, two more prominent brands from the Tata Group including Tata Cliq Luxury and Taj Hotels, also feature in the top 10. The study is presented by Havas CX India, the specialised customer experience vertical of Havas India.
The past year saw a slew of challenges and transformations in the global and Indian advertising landscape. From Omnicom’s acquisition of IPG and geopolitical pressures to the proliferation of AI, creator dominance and short-form narrative formats, the media and advertising industry had to offer new expertise and solutions and reinvent business models to meet client expectations. However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms.
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