A Gloucestershire perfumier has turned his passion into a business with support from the British Business Bank’s Start Up Loans programme, with support from its partner SWIG Finance. Entropy Olfactory was founded by Jonathan O’Connor after years spent developing skillsets and learning the trade. What began as an attempt to recreate high-end candles at home evolved into perfume-making, with Jonathan now producing a range of body scents and developing new products.