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Heather Dansie on Muck Rack

Heather Dansie

As seen in: The Drum, Campaign (UK), Campaign (US), WARC, Campaign Asia, The Media Leader, The Media Leader UK, RESEARCH LIVE
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Articles

Culture is everywhere. So why is it rarely planned for?

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By Heather Dansie
| The Media Leader UK Verified
Opinion | The Future of Planning, Strategy and Innovation Week in Focus Adding ‘cultural relevance’ through news brands to media plans sees a bigger impact on sales. Newsworks’ insights director has the data to back it up. Culture has become one of marketing’s favourite topics this year.
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UK shows where trust holds strong

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By Heather Dansie
| The Media Leader UK Verified
Opinion Despite the depressing global trends on trust in news, the UK picture provides hope, writes Newsworks’ insights director. Reuters Institute released its latest Digital News Report and, as ever, it is a fascinating read. Unfortunately, it also tells a familiar story: trust in news is declining globally. The big takeaway is the rise of the platforms and their impact on our society. In fact, their influence and dominance are a common thread throughout the whole report.
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Dear Ofcom: Methodology matters

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By Heather Dansie
| The Media Leader UK Verified
Opinion Ofcom’s Media Nations findings do not truly reflect the complex landscape of our news consumption. Here’s why. Last week, The Media Leader reported on the Media Nations study. According to the Ofcom survey, only 34% of Brits over 16 years old read news brands on print and online nowadays. While I find these results disappointing, looking at the methodology, I’m not surprised. Simple terms can be slippery. Indeed, Newsworks researched trust in 2023 for this very reason.
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See all 15 licensed articles (20 Total)