“Let me put it this way, it’s not a free lunch! OK?” laughs Piero Selvaggio. Selvaggio, who has owned and operated the legendary Santa Monica Italian restaurant Valentino since 1972, received seven James Beard Foundation Award nominations and two wins between 1992 and 2004 for his outstanding service and wine program. Though the famous restaurateur appreciates the cache of having won one of the highest honors in the food and beverage industry, he says it came at a high financial cost.
“It was a natural fit for me, really, predicated on my experience on Justified,” says Walton Goggins of his recent foray into the cocktail industry with Mullholland Distilling. The Justified star recently partnered with longtime friend Matthew Alper to create one of the first L.A.-based spirits companies since prohibition. Mulholland Distilling produces gin, vodka and perhaps closest to Goggins' heart, whiskey.
“I love cupcakes. But I also love pizza,” says Sprinkles Cupcakes founder Candace Nelson. She and her husband Charles have ventured into the business of serving pizza after over a decade focused on cupcakes. She is sitting in her new Brentwood restaurant, while behind her, artist Mark Hagen is perched on the top of a tall ladder making finishing touches to a giant blue and grey tile mural that spans the length of the wall.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".