Heather Ripley on Muck Rack

Heather Ripley

Maryville
As seen in: LinkedIn, AWWA Opflow, Entrepreneur, Knoxville News Sentinel, Bloomberg Law, JD Supra, The Jackson Sun, For Construction Pros, Bloomberg Tax, The Daily Times (Maryville, TN) and
CEO of @ripleypr and @orangeorchardpr #publicrelations | Author of Next Level Now | Brazilian Jiu-Jitsu purple belt | Isshinryu Karate brown belt
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Articles

The TV Strategy That Builds Trust and Makes the Phone Ring

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By Heather Ripley
| Plumbing & Mechanical Verified
ColumnsPlumbing & Mechanical ContractorBusiness Management Every home service business wants the same thing: more calls, more leads, and more jobs. Many spend thousands of dollars a quarter buying TV commercials, digital ads and direct mail. But some of the most powerful visibility comes from an entirely different strategy.
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Recruiting for the Trades Starts with Visibility

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By Heather Ripley
| Contracting Business Verified
The skilled trades industry has a recruiting problem, and it is not something that more money or benefits can fix. The modern workforce lives in an attention economy, where the most visible and talked-about careers, like tech startups, finance, and influencer culture, dominate the media spotlight. The issue isn’t that younger generations are turning down HVAC, plumbing, or electrical jobs as a career choice. It’s that many never think about them in the first place.
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Visibility Matters for Contractors During Home Improvement Season

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By Heather Ripley
| Plumbing & Mechanical Verified
ColumnsBusiness Management Summer is one of the busiest times of year for home improvement projects. Homeowners want to work on everything from plumbing upgrades to HVAC maintenance and remodeling projects, often starting with their own plans before realizing it might be over their heads. For contractors, it’s the perfect opportunity to build trust and establish themselves as the experts homeowners can turn to when those projects become more complicated and they need professional support.
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