The performances are clean. The delivery is specific. The ‘watch time’ is high. And they’re super engaging! He’s built a following (on IG, TikTok & Youtube) and booked opportunities—not by posting for actors, but by posting as a storyteller who knows who he’s talking to. Before we talk about how to make monologues work let’s discuss one of the most important metrics on social media: WATCH TIME. Why Watch Time Matters: Instagram, TikTok and Youtube reward content people finish watching.