Actors! Would you ever go up to someone and say “Hi! Nice to meet you! Can you do me a favor?” Of course not! Then why are you doing it everyday online? In addition to my own social media accounts I help run accounts for actors & industry professionals. This has provided amazing insight for me regarding the good and bad habits of the average actor online.
Some actors seem to have all the luck. The odds are always in their favor and they always seem to be at the right place at the right time. You know the actors I’m talking about: The ones who are always auditioning, are always doing a show, and seem to consistently have one or even two commercials running at the same time. Here are four things these “lucky” actors know that you might not:As you can see, these fortunate actors aren’t just lucky—they’re creating their own luck! Want 13 (yes, lucky 13!)
Your feeds from friends and family are great for staying in touch. But, the problem is they probably don’t inspire you to create awesome posts, right? The solution is to create what I call an “Inspiration Station” where you take ideas from the accounts and people you admire on social. Then make them your own. This ‘Inspiration Station’ will make sure you always know what to post on social media. That’s how you’ll use your Inspiration Station.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".