Helen Rose
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Articles by Helen Rose
What Generation Alpha reveals about trust in a post-social media world
Opinion Generation Alpha may discover brands through search, social media and online video, but trust remains rooted in human relationships, according to research from the7stars. Every time policymakers float restrictions on children’s access to social media, parents rejoice, and marketers panic in equal measure. For marketers, the immediate questions are: How do we reach Generation Alpha? Where will influence come from?
Opinion | The biblical — and practical — case for solar energy
The Bible’s opening in Book of Genesis includes a simple line: “God said, let there be light.” We don’t believe light was used as a metaphor. It wasn’t symbolic. Light was the remarkable provision that not only made life possible but has sustained it across millennia. And so, we believe those words were not just a command but a prophecy of a bright and hope-filled future for life on Earth.
Our faith informs our care for God's creation on Earth Day | Opinion Original
The article argues that using solar and wind power aligns with both theological and scientific principles. Protecting natural resources is presented as a common-sense American tradition, not a political issue. The authors contend that the Bible supports environmental stewardship and caring for creation. Clean energy is framed as a path to energy independence, economic stability, and improved public health.
Rewriting the rules of online discovery and purchase
Opinion Generative AI hasn’t just changed what people search for; it’s changing how they discover, evaluate, and decide, as a new study from the7stars shows. The rules of brand discovery are changing fast. Our recent study reveals that Large Language Models (LLMs) such as ChatGPT, Copilot, and Gemini are no longer fringe tools; they’re becoming the front door to information, inspiration, and even purchase decisions.
How advertisers are tapping into the importance & relevance of news brands
Over the past year, we’ve seen huge political, economic and environmental change around the world. And as events have unfolded, the UK’s news brands have been there to report on and explain what’s happening. Amid rising fake news online, they’ve been an essential source of trusted quality information for millions of readers. It’s clear that news brands are as important and relevant now as they’ve ever been.
TechBio UK 2024: Good news for the UK at the intersection of technology and life sciences
TechBio UK, the BIA’s annual event showcasing the work of innovative companies operating at the interface of biotechnology and technology, took place in London last week. Bristows attended the event, which included lively sessions on the state of the techbio landscape in the UK, advice for techbio companies from founders and investors on setting themselves up for success, and panel discussions on AI, proteomics and engineering biology. Here are a few of the key themes that emerged. 1.
"Aspects Of Fit In A Formal Organization:Differential Attitudes Of Air " by Helen Rose Potter
Abstract The Problem In a formal organization, what determines who stays in and who drops out? The purpose of this study is to test the hypothesis that the closer the “fit”, the less likelihood that members will drop out.
Limelight - English Rose - Series 1 - English Rose - Episode 4: Life Support - BBC Sounds
Limelight - English Rose - Series 1 - English Rose - Episode 4: Life Support - BBC Sounds English Rose - Series 1English Rose - Series 1 English Rose - Episode 4: Life Support
Post Office auditor signed Court statement containing info she knew was false
Helen Rose is a former Post Office auditor and investigator. Mrs Rose has no formal auditing qualifications or training, no training she can recall on the Post Office Horizon IT system and no formal training in investigation. She is also the author of the Helen Rose report, which provided some of the first concrete evidence that incomplete information was being used as the basis of Horizon prosecutions. More on that here.
Let's celebrate mothers by giving them a better deal at work
OpinionEmployers must consider not only how they retain working mothers, but how they ensure that women keep progressing while reducing the pay gap. #BreakTheBias became the mantra for this year’s International Women’s Day, and for me the issue has never felt more pertinent. I never imagined that in 2022 I would be talking about the regression of gender equality. Research shows that the maternal bias is the strongest type of gender bias.
Shambala Festival news: One more sleep!
A little word about how to keep yourselves and your stuff safe on site this year! We've historically been quite lucky when it comes to thefts, but sadly 2018 did see some few thefts reported. This year we have tightened up the perimeter fences considerably and have an increased security presence in the campsites. There are also some steps you can follow to keep your stuff safe. 🌻 TOP TIPS 🌻 1. Don't bring unnecessary valuables 2. Use the locker service on site to securely store your valuables.
Reassessing marketing language | Opinion
In marketing, we’re particularly guilty of using a variety of somewhat meaningless terms when we talk to consumers about their brand relationships. How many times have we used the phrase ‘forward-thinking’ or the word ‘premium’ when asking people about their thoughts or feelings towards a brand? Although to marketers these expressions may seem straight-forward and clear enough, they can have an entirely different meaning to ordinary consumers.
Gen Z: Diverse from previous generations and diverse within
Gen Z: Diverse from previous generations and diverse within Helen Rose, Frances Revel and Isabella O’Duffy Offers advice on how to connect with Gen Z – a disparate demographic, with a multitude of opinions and traits, sometimes unexpected, sometimes contradictory. Everybody’s talking about a new generation. Often referred to as Generation Z (or Gen Z), it’s a catch-all term for those born since the mid-1990’s (exact dates vary depending on the source).
Applied neuroscience: MTV - Capture viewers' subconscious responses
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC.
Marketing to families: Modern family attitudes
This article argues that marketers must appeal specifically to the distinct behavioural groups that make up the modern British family. Marketing to families United Kingdom Segmentation theories & ideas Strategy Helen Rose the7stars Traditional notions of 'family' are outdated. Families see themselves more as individuals, not a family group, and there are very different behavioural groups. Marketers need to identify... WARC subscribers can sign in to keep reading Not a subscriber?
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