Katie McQuater

The GDQ benchmarking study found that when combining pre-survey and in-survey removals, research agencies are removing almost three in 10 ( 28.5%) potential survey responses, while suppliers are removing about one in five ( 21.2%). The post-survey cleanout rate – the percentage of responses removed after survey completion – was found to be 8.9% for research agencies and 10.7% for suppliers.

About 90% of companies still aren’t seeing any financial benefit from artificial intelligence (AI), according to Accenture’s UK and Ireland chief executive. Yet vast sums of money are being spent on its deployment across the workforce. Businesses are under pressure to start showing the impact of this investment. As early adopters of AI and machine learning, researchers are the ones who can make this happen.

The recent local elections highlighted the issues around access to reputable information within UK society at the moment, according to Deborah Mattinson, member of the House of Lords and president of the Market Research Society (pictured), speaking at the event at the Palace of Westminster on Tuesday 9th June. “It is not about left or right – it is about truth,” she said.