The golden days of summer are over and as we find ourselves in a new season there’s an opportunity for some reflection before we hurtle towards the Christmas break at the speed of light. Today, the advertising business is evolving faster than seasons can change. And, while some changes are cyclical, in tune with the economic climate, others are structural, demanding fundamental shifts in the way the industry does business and putting increased pressure on existing models.
Take a look at the cover of the latest issue of The Drum and you’ll find a rather creepy amalgamation of two very famous Americans, whose influence and fame have traveled around the world – albeit for very different reasons. Trump’s cartoonish visage and outlandish actions have created the perfect subject matter for creative people everywhere, but particularly for those who can give as good as they get – magazine publishers.
Perhaps it was a rosé-induced hangover that prompted a mood of existential self-reflection as the dust settled over La Croisette. The perceived power of Cannes Lions, unarguably the biggest event of the creative calendar globally, was once again put under the spotlight as Publicis Groupe announced it would be pausing spend next year and WPP’s Sir Martin Sorrell branded the event “too bold and too brash”.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".